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June 7, 2023

Konsultexperten: Alla snackar om matchning – men hur funkar det egentligen?

Konsultexperten: Alla snackar om matchning – men hur funkar det egentligen?

Content is still king

Tack vare digitaliseringen lanseras nya verktyg forut bolag med syfte att hitta riktigt matchning for sysselsattning eller tidsbegransade uppgift. Samtidigt finns det otaliga portaler och sajter for giggare, konsulter och jobbsokande att marknadsfora sig sjalva i. Hur bra funkar det i praktiken?

Linkedin ar en aning som jobbmatchningens Tinder. Allting ar torsk av kvaliteten kungen datan som fors in i soket aven i natverkets presentationer och cv. Hur da undrar du nog? Gallande synonym satt som en rekryterare eller bolag som soker konsulter eller nya arbetskamrat vanligtvis jobbar utifran en bristfallig eller vind uppdragsbeskrivning sa kan ”kontaktannonserna” rymma inkorrekt och missledande information baserat gallande oratt sjalvbild, geotaggar eller att den som soker en ny utmaning helt enkelt inte vet vilka sokord som kravs for att bli hittad for en specifik roll.

Forfattare till “Konsultboken”, “succeartad konsult” och nya boken ”Gig-ekonomi for foretag”

Jag inneha testat Tinder och inneha stallt in appen pa en 3 km radie ocksa skrivit en otvetydig spec ifall att sjalv vill mota nagon som bor varda undertecknad i Stockhlm (tyckte jag i alla fall). Dom uppsyn besvikelse nar sjalv matchar med killar som egentligen bor i Uppsala, men jobbar i Stockholms innerstad. Synonym galler forut en kunnig marknadschef som ej vet om att rekryterare ofta soker kungen ”Digital Manager” och chefens gamla titlar sasom Vice President of Marketing and Communications, men ej forstar varfor matchningen uteblir trots att den sokande haft en stor fran digitala kommunikatorer… Ni forstar vart sjalv ar kungen vag har bra? Utan en genomtankt presentation som dyker upp i Google-soket ar det arme proffset helt lost i sitt jobbsok.

Konkurrensen om order och jobb hardnar samtidigt som kampen ifall talangerna okar. Jag inneha nyligen varit pa en forelasningsturne i Sverige och pratat ifall trender i konsultbranschen och om gig-ekonomins mojligheter bade pro bestallare och giggare. Konsulter och giggare okar i antal och fler attraheras av konsultrollens rorlighet. Den arme gruppen inneha valdigt bra koll gallande sin paketering eller far coaching pa att bli battre gallande det av foretag som vill makla uppdrag i gig-ekonomins anda. Det kan vara allting fran jattar som A Society och Ework till mindre kanda bolag med starka relationer med bestallare, som ser mojligheterna till matchning.

Under de senaste veckorna har jag traffat fler hisnande bolag med fokus gallande laka riket som marknad. En storre spelare som fangat digitaliseringen till sin och kundernas plus ar rekryteringsforetaget First Reserve. De inneha avsevart forkortat sin sokprocess efter konsulter och kandidater till kundernas jobb eller uppgift. Vi snackar om en search som skulle kunna ta 40 timmar och genast skots fran deras egenutvecklade bГ¤sta stГ¤llet att hitta singelkvinnor pГҐ nГ¤tet rekryteringsrobot ”Frasse” kungen 20 uppsyn. Helt magiskt forutsatt att datan ar sann, men dar moter rekryteringsproffsen upp och sakerstaller leveransen. I framtiden kanske ”Frasse” aven skoter intervjun, vi far bra se.

Samtidigt i likadan rymden blir det personliga saljet allting viktigare och numera finns det bolag att anlita pro att klara av just detta, som flera tycker ar obekvamt eller svar. Jag inneha skrivit om detta forr aven presenterat en besiktning dar majoriteten av alla konsulter tycker att nysaljet ar det svaraste att hantera i konsultrollen.

Ni konsulter som ar ute pa langa mandat och missar vanligtvis att verka med det langsiktiga relationssaljet under leveransen kan luta er aterkomst. Idag finns det uppstickare som Maderik, som ar specialiserade pa seniora profiler inom projektledning, forandringsledning, verksamhets- och affarsutveckling och inneha som erbjudande att hjalpa giggare att finn nasta uppgift kontra nagra tusen i forskott ocksa en veckas fakturering nar du tilltratt uppdraget. Det ar en helt molnfritt en battre deal an att avlona + 10 procent rullande till en maklare. Samtidigt ar just saljet det som konsulterna tycker ar svarast aven behover mest assistans med, eftersom ar dem beredda att avsta en segment av sitt lon for att fa fortsatt yta. Det kommer ej andras. Matchningen ar samt en nodvandig pusselbit i detta och den sker med handrackning av yrkesfolk som inneha dem justera kontakterna, avtalen och digitala losningarna.

Hur ska du skruva kungen din Linkedinprofil pro att bli mer sokbar som giggare eller radsaljare? Kan ni bestallare forfatta battre uppdragsspecifikationer till annalkande mandat pro att hjalpa den basta matchningen? Det ar i detaljerna (i datan) som matchningen avgors digitalt.

All vet att it-arkitekter och Javakonsulter ar kraftfull efterfragade. Det ar ingenting nytt, men det finns tvenne omraden som jag ser som givna tillvaxtomraden for talangfulla konsulter:

1. Inkopsorganisationer i bade publik sektor och naringsliv behover bade resurser och nytt strategiskt tank pro att gripa de basta talangerna (gig-ekonomins mojligheter)

2. Supergeneralisten ar den nya vinnaren. Nar kunden hittar sann matchning med sin expert sa kan konsulten atnjuta lita att overlamna allting fran strategisk handledning till att odla affarskritiska projekt at kunden. Det ar mandat som i allra hogsta grad kan vara stimulerande och konstruera en langsiktig relation mellan bestallare och konsult. Win-win for all parter.

  • Giggarna: skriv battre presentationer och cv som matchar ditt onskade uppgift.
  • Konsultbolagen: Skriv battre konsultprofiler och sakerstall kundernas specar.
  • Bestallarna: Skriv battre uppdragsspecifikation och jobbannonser.
  • Affarsmojligheter: konsulter som kan inkop med gig-tank & supergeneralister till smarta uppdragsgivare

Bakgrund: Konsultexpert. Inneha lang kunskap fran sysselsattning med kommunikation och projekt inom fastighet-, telekom- och it-branschen. Lang erfarenhet som radsaljare, forelasare, moderator och vagledare till saval personligt som oppen verksamhet.

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